Home

  • WELCOME TO AERA BEAUTY

    The word “AERA’’ is an anagram of our CEO two names, A-rpita and Ne-ERA. A personal touch from the CEO to her dream project.
    AERA can be defined as a divine path of magical experiences that redefines the definition of beauty. Here, we believe that beauty is unique and personal to all. Curated with cruelty-free and refined products we stand as a companion to you while you discover yourself.

  • OUR STORY

    MEET OUR CEO “Beauty stands unique to each individual and helps radiate confidence.” Born in Madhya Pradesh and brought up in Mumbai, I have always been enthusiastic about experimenting with new things. Coming to the city of dreams in my early childhood made me interested in fashion and makeup to a great extent. It went on to grow stronger as the years passed. I never imagined myself doing a 9-5 job and always wanted to do something that resonated with me. Therefore, keeping in mind my love for creativity, I took photography and filmmaking classes, from which I started doing fashion photography. It gave me the freedom to be creative and play with ideas. As time went by, I gained an interest in makeup and started with makeup blogging. On this new journey that I had started, I felt more connected to myself as it made me feel more powerful and confident. That was the initial point where I decided to start a brand of my own — A brand that promotes beauty for all. After a lot of researching and testing back and forth for almost three years, my dream has finally turned into reality. From my head and heart full of love and care, I present you to AERA BEAUTY—A brand representing high-quality products with a luxe aesthetic vibe